Following its relocation and significant upsize announcement last year, Grosvenor has announced that German premium fashion brand BOSS has officially launched its new-look space on Liverpool ONE’s Paradise Street.
The relocation marks a 130% increase in total trading area, with the 13,500 sq ft flagship store providing even greater capabilities to showcase the brand’s premium apparel in a strategic move to elevate the experience at one of BOSS’s best-performing locations.
The new Liverpool ONE store, designed by the brand’s in-house team, delivers on the brand’s commitment to quality, design, and adaptability, showcasing BOSS’s renowned menswear and womenswear collections alongside seasonal capsule collections and offering customers a bespoke made-to-measure service, personal styling appointments, and click and collect facilities.
BOSS’s new store joins a number of premium labels and international giants on Paradise Street, including Charlotte Tilbury and GOLDSMITHS.
Rob Deacon, Senior Asset Manager, Grosvenor, said:
“BOSS’s considerable upsize is another great endorsement of Liverpool ONE’s position as one of Europe’s leading retail and entertainment destinations. We are proud to welcome the brand’s new elevated store and to continue to home one of BOSS’s best-performing locations in its portfolio, further enhancing Liverpool ONE’s line-up of leading international brands alongside local independents.”
The announcement of BOSS’s expansion follows the recent announcement that Hollister Co., Abercrombie & Fitch Co.’s global teen retailer division, has opened at Liverpool ONE, alongside sister brand Gilly Hicks.
The new Hollister and Gilly Hicks store on Liverpool ONE’s South John Street is one of the brand’s first new prototype concepts in Europe, bringing both names under the same roof in 7,300 sq ft of space. Red Run, a women’s active streetwear brand, will open its flagship store at Liverpool ONE’s Manesty’s Lane later this year, joining the two new stores at the destination.