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Goldsmiths open largest showroom at Liverpool ONE

Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers, has opened its largest location to date on Liverpool ONE’s Paradise Street.

The new two-story 13,000 sq ft store, part of the Watches of Switzerland Group, introduces the Goldsmiths Luxury (GS Luxury) concept to the city in a unit double the size of the previous Liverpool ONE location, marking a significant investment from the brand.

Goldsmiths open largest showroom at Liverpool ONE

The new Liverpool ONE store embodies indulgence, with a premium hospitality bar and lounge area, as well as VIP consultation rooms and specialist repair services, to highlight not only the store’s premium selection of products but also the high-quality customer experience offered by Goldsmiths.

The showroom has grown significantly, now spanning two floors and featuring an elevated, prominent wraparound frontage. The new design includes a dedicated entrance for the Rolex boutique, which reflects the brand’s timeless and iconic style through the use of premium materials such as marble, polished wood, and leather, as well as a selection of private client booths to increase the sense of exclusivity.

Goldsmiths open largest showroom at Liverpool ONE

The main showroom also features designated areas for prestigious watch brands; Cartier, TUDOR, TAG Heuer and Zenith, as well as renowned jewellery brands, FOPE, Messika, and Roberto Coin, creating an immersive and opulent shopping experience.

Goldsmiths’ upsized store joins a number of leading names that have shown significant faith in Liverpool ONE, including BOSS’ relocation and 130% upsize earlier this year and Hollister’s relocation and upsize to introduce its sister brand, Gilly Hicks.

Rob Deacon, Asset Management Director at Grosvenor, commented:

“Liverpool ONE continues to attract prominent UK retailers, and the recommitment of premium names such as Goldsmiths further establishes the scheme as one of Europe’s leading retail and entertainment destinations. We are thrilled to have welcomed Goldsmiths’ largest location yet and see the store showcase its new high-luxury experience as the brand continues to roll out its GS Luxury concept. It has been so exciting to watch the new store take shape, and we look forward to seeing our visitors continue to enjoy our line-up of exceptional brands.” 

Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe said: 

“We are pleased to announce the expansion and opening of the new Goldsmiths Liverpool which is now the largest showroom within our Goldsmiths portfolio. With two floors of luxury watches and jewellery, this showroom represents our commitment to providing an exceptional luxury retail experience to the vibrant city of Liverpool. The showroom features the very latest Goldsmith luxury design concept with a large hospitality bar, private consultation room, watch makers on site and a service lounge. There is large, dedicated Rolex area which also includes a private consultation area for clients, a carefully curated selection of prestigious brands such as Cartier, TAG Heuer, TUDOR, Zenith plus jewellery brands FOPE, Messika, Roberto Coin and Mappin & Webb jewellery. The new Goldsmiths Liverpool showroom will be a destination for discerning customers seeking exquisite jewellery and timepieces. This expansion is a testament to our dedication to delivering the finest luxury goods and creating memorable experiences for our valued clients.”

The announcement of Goldsmiths’ opening is part of a landmark year of announcements at Liverpool ONE, which includes the destination’s 15th anniversary celebration and the subsequent publication of the ‘Putting the Heart Back in a City’ report. The report details Liverpool ONE’s role in the city’s physical, economic, and social renaissance over the last 15 years, revealing its transformative impact.


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