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Liverpool ONE welcomes new concept store Swarovski

Swarovski, the luxury crystal jewellery brand, has opened at Liverpool ONE, marking the return of a standalone Swarovski store to the city.

The 2,000 square foot space on Peter’s Lane is part of the globally renowned brand’s new ‘WonderLUX’ store concept, which features an immersive luxury retail experience.

Liverpool ONE welcomes new concept store Swarovski

The new Swarovski store is a tribute to the light-filled beauty of crystals, with a mix of metallic finishes, fluted glass, chrome, and silk accents throughout.

Guests will be welcomed into a sensory retail space to discover an array of beautiful jewellery and joyful crystal pieces, which will reflect the brand’s new visual identity, led by the iconic Swarovski Swan.

Different areas of the stores are colour-blocked in Swarovski’s new signature blue shades, encouraging exploration and self-expression. The entire concept is a tribute to the wonder of crystals, with myriad octagons adorning the walls in a stunning display of products and patterns.

Swarovski’s sumptuous new store, an absolute feast for the senses, promises a world filled with magical moments that you are invited to step inside.

The store offers a classic and new selection of high-quality jewellery and crystal pieces, such as earrings, bracelets, necklaces, and rings, as well as a selection of elegant watches, accessories, and Home decorations.

Rob Deacon, Senior Asset Manager at Grosvenor, said:

“The return of a standalone Swarovski store to Liverpool is not only an exciting moment for the city, but for Liverpool ONE too, as it is now home to the brand’s bold new retail concept. We are thrilled to welcome Swarovski to Peter’s Lane, its reputation as a one of the world’s premier jewellery brands makes them a perfect new addition, further enriching our line-up of premium retailers.” 

READ MORE: BOSS opens new store at Liverpool ONE

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