Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE

HomeBusinessLiverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE

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Big Brother winner Craig Phillips and wife Laura, also known as presenters on YouTube channel Mr and Mrs DIY, unveiled innovative EasyKlix™ by Forte self-assembly furniture at a leading Liverpool shopping centre.

Shoppers flocked to John Lewis & Partners at Liverpool ONE to see the local celebrity duo  launch the  collection in a stunning ‘Shop-in-Shop’ – and to take on the challenge to be the fastest in Liverpool to build some flat-pack furniture.

Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE
Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE

The EasyKlix™ products are beautifully designed to assemble up to 10 times quicker than conventional furniture thanks to a pioneering ‘click-together’ system using ThreespineID® technology. 

Available in two gorgeous ranges – Sherbrooke and Harllson – EasyKlix™ by Forte comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours. Prices start at £139 for a bedside table.

Thanks to the trailblazing  technology  customers can look forward to investing in state-of-the-art EasyKlix™ furniture where most parts are simply clicked together. The result is solid, long-lasting furniture that suits all modern lifestyles and should prove especially popular with first-time home buyers, students or those who are often moving house. The  technology also means you can disassemble and rebuild the furniture, when necessary, almost tool free.

Other eye-catching details include:

  • Delicate wooden knobs that emphasise the style of the collections.
  • Tall, wooden legs that make the furniture appear visually light and easy to clean under.
  • Soft close systems allowing doors to open and close gently and silently.
  • Full extension slides in drawers offering full and easy access to storage space.

Victoria Ross, National Sales Manager (UK) at Forte Furniture, said:

“Ready to assemble furniture is a popular furniture category because of its pricing, almost instant availability and the wide range of good and practical designs. However, they are all too often linked to a very complex, stressful and time-consuming assembly experience.

“This is why at FORTE we have set ourselves the goal to make ready to assemble furniture easy and hassle-free for our customers.

“Under our new brand EasyKlix™ by FORTE, we have now launched a collection of furniture programs that embrace “ease” in all aspects of the consumer experience.

​“Products with the EasyKlix™ solution are beautifully designed, up to 10 times quicker to assemble and almost tool free.  This is a truly smart solution, so you can enjoy the product without unnecessary fuss and, if needed, it can be taken apart again just as quickly. When you buy a product with an EasyKlix™ solution we promise: “Don‘t worry, this will be easy. You can do this – No tricks, just clicks”!

You can find out more information here.

READ MORE: LIVERPOOL-BORN ARTIST LAUNCHES NEW EXHIBITION AT THE BLUECOAT EXPLORING HUMAN DESIRES AND FAILURES

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