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Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE

Big Brother winner Craig Phillips and wife Laura, also known as presenters on YouTube channel Mr and Mrs DIY, unveiled innovative EasyKlix™ by Forte self-assembly furniture at a leading Liverpool shopping centre.

Shoppers flocked to John Lewis & Partners at Liverpool ONE to see the local celebrity duo  launch the  collection in a stunning ‘Shop-in-Shop’ – and to take on the challenge to be the fastest in Liverpool to build some flat-pack furniture.

Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE
Liverpudlian reality star Craig Phillips launches innovative furniture range at Liverpool ONE

The EasyKlix™ products are beautifully designed to assemble up to 10 times quicker than conventional furniture thanks to a pioneering ‘click-together’ system using ThreespineID® technology. 

Available in two gorgeous ranges – Sherbrooke and Harllson – EasyKlix™ by Forte comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours. Prices start at £139 for a bedside table.

Thanks to the trailblazing  technology  customers can look forward to investing in state-of-the-art EasyKlix™ furniture where most parts are simply clicked together. The result is solid, long-lasting furniture that suits all modern lifestyles and should prove especially popular with first-time home buyers, students or those who are often moving house. The  technology also means you can disassemble and rebuild the furniture, when necessary, almost tool free.

Other eye-catching details include:

  • Delicate wooden knobs that emphasise the style of the collections.
  • Tall, wooden legs that make the furniture appear visually light and easy to clean under.
  • Soft close systems allowing doors to open and close gently and silently.
  • Full extension slides in drawers offering full and easy access to storage space.

Victoria Ross, National Sales Manager (UK) at Forte Furniture, said:

“Ready to assemble furniture is a popular furniture category because of its pricing, almost instant availability and the wide range of good and practical designs. However, they are all too often linked to a very complex, stressful and time-consuming assembly experience.

“This is why at FORTE we have set ourselves the goal to make ready to assemble furniture easy and hassle-free for our customers.

“Under our new brand EasyKlix™ by FORTE, we have now launched a collection of furniture programs that embrace “ease” in all aspects of the consumer experience.

​“Products with the EasyKlix™ solution are beautifully designed, up to 10 times quicker to assemble and almost tool free.  This is a truly smart solution, so you can enjoy the product without unnecessary fuss and, if needed, it can be taken apart again just as quickly. When you buy a product with an EasyKlix™ solution we promise: “Don‘t worry, this will be easy. You can do this – No tricks, just clicks”!

You can find out more information here.


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