Bethany Wainwright, a Merseyside entrepreneur who has built a six-figure boob-tape business in less than a year, has signed a massive deal with fashion retailer PrettyLittleThing.
On Friday (November 10), Bethany, 27, of Maghull, will launch her products on the retailer’s now-international website.
And it represents a huge step forward for the young entrepreneur, who went viral on TikTok when she launched her brand Boosted as a side project in August of last year.
“PrettyLittleThing is a brand I’ve shopped on for years and it honestly doesn’t feel real,” said Bethany. “It’s an iconic name, and to think my brand is going to be on there now is crazy.”
PrettyLittleThing will carry the entire Boosted product line (except for body oil), including Signature Tape in a variety of colours, Double Sided Body Tape and Nipple Petals.
“We have plans with PrettyLittleThing for the next 12 months and we’ll see how sales go.
“They are ordering from us on a monthly basis. The first order is a test order of stock – and even that is over 1,000 units – so the orders are just going to get bigger.
“This partnership is going to be a huge uplift for Boosted and its cash flow, with thousands of projected sales for each product.”
After struggling to find products for herself, Bethany, who studied Fashion Promotion at the University of Central Lancashire, created the high-quality, supportive, and inclusive boob tape and accessory brand.
She began by creating Boosted’s Signature Tape before moving on to create other products that would solve the problem of wearing outfits that required support to help real women with real body shapes and types.
“As a bigger busted girl myself, I’ve always struggled wearing certain outfits as most of the time I need a bra for support,” she said, “and boob tapes I’ve tried in the past just didn’t work at all. I also found it hard to find places that sold it so you could buy tape last minute.
“When I first started having the Boosted tape made it was purely for me to use and wear.”
But after a friend suggested it might help other girls in Bethany’s situation, she launched Boosted with 80 rolls and £500 from her nana!
Bethany sold out in less than two hours, and when she later put them up for sale on TikTok, they went viral, selling out 200 rolls in less than a week.
Since then, Boosted has fulfilled over 25,000 orders and generated over £100,000 in revenue in its first year. The projected revenue for 2023 is £200,000.
Bethany has now invested in her own website, hired her first employee, and secured a 600sqft office space to expand and develop her business, adding new products to her line, including white tape that is ideal for weddings and paler skins, and planning to hire more people.
“My main goal is to become the leading brand for breast tape and accessories – so I’m very excited about the partnership with PrettyLittleThing which could help Boosted grow even further.”