Bethany Wainwright, a Merseyside entrepreneur, has turned her popular TikTok shop into a successful, six-figure business, where she has now hired her first employee and secured a 600sqft unit with two floors that serves as her office and warehouse space.
Bethany, the owner of Boosted Tape, a brand that specialises in supportive and inclusive breast tape and accessories such as Boosted Tape’s Removal Oil, Petals, and Double Sided Body Tape, saw the potential of her company when her products went viral on TikTok.
From July 2022 to July 2023, Boosted Tape had fantastic success on TikTok, fulfilling over 12,000 orders and turning over more than £100,000 in revenue.
Bethany started the business to solve her personal problem of struggling to find a supportive breast tape brand that was of high quality and actually helped, but she quickly realised that she wanted to help a larger audience of people who were experiencing the same problem and looking for the same thing.
Boosted Tape proudly sells its signature shades, Latte, Tan, Mocha, Coffee, and Black, which are suitable for all skin tones, as well as a white tape for brides and wedding gown support.
Following a successful first year in business, Bethany has focused her efforts on diversifying her brand and expanding the business on other platforms. The website generated £21,500 in revenue between July 2022 and July 2023.
The 27-year-old recently invested in a new website, and she has seen a significant increase in sales from July 2023 to date, having already turned over more than £14,000 from website sales in just three months.
Boosted Tape is forecasted to turnover £200,000 in 2023.
In addition to Bethany’s ongoing success, she has recently hired her first employee.
Bethany, from Maghull, has previously managed and personally undertaken every aspect of the business, from building the website to managing the TikTok shop, all of Boosted’s social media channels, creating content, customer service and packing and sending orders.
“It’s been an incredible first year in business; I’ve learned so much and have really enjoyed seeing Boosted thrive on TikTok shop. This year’s focus was to diversify the brand and branch out into other platforms with a strong focus on direct selling to our customer base. Having unveiled our new website recently, we’re able to facilitate more orders, upload more products and communicate directly with those who are shopping with us.
“As we continue to grow, it’s been essential to have extra support and hiring Meg this year has been the best decision I’ve made so far! Previously, I was managing absolutely everything myself but there’s only so much one person can do. Taking on Meg has meant that I’ve been able to focus on business development and growth, product development and identifying new and exciting opportunities for the brand.
“In the next year, I’d love to hire more staff and create a Boosted family that are passionate about helping the brand grow even further. There will also be a huge focus on partnerships with huge retailers which I’m very excited about! My main goal is to become the leading brand for breast tape and accessories, and where women of all shapes and sizes can come to boost their confidence whilst empowering them to wear whatever they want without restriction!”