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Missy Bo Kearns becomes official LFC Foundation ambassador

Missy Bo Kearns of LFC Women has shown that she wants to help people by becoming an ambassador for the LFC Foundation, which is the club’s official charity.

As a child, Kearns loved the Liverpool Football Club and the work that the LFC Foundation did in the Liverpool City Region and beyond. She is excited to start her new job with the Foundation.

The 22-year-old midfielder recently spent time in the community and saw firsthand how the LFC Foundation works. He met staff at St. Andrew’s Community Network and helped deliver food donations.

The LFC Women’s No. 7 also went to St. Michael’s Primary School for a Premier League Primary Stars session. There, she talked to the kids about her football career so far and then played a fun game with them.

Speaking about her new role, Missy Bo, said:

“I’m proud to become an ambassador for LFC Foundation, I’m very passionate about our city and the work they do is incredible. 

“The LFC Foundation is changing people’s lives for the better every day and I’m really happy to be able to play a small part in that now as an ambassador and I’m looking forward to getting even more involved in the work that they do going forward.” 

Matt Parish, chief executive of LFC Foundation, added:

“We are delighted to have Missy Bo on board as an ambassador, she is from the city and knows the importance of the work we do, and is very passionate about making a difference, and so it is fantastic for us to have her working with us more closely going forward.”  

The news comes before LFC Women’s home game against Arsenal on January 28. The game will be used to celebrate and bring attention to the great work of the LFC Foundation. This will include activities before the game, the gameday programme, and local school kids who attend because of the good work of the LFC Foundation. These kids will wave flags before the game starts and play in a penalty shootout at halftime.

The most recent LFC Foundation impact report showed that the number of people it helps has grown by 47% in just one year, from 83,694 to 122,861 unique users. Additionally, the number of contact hours across all programmes has grown from 348,000 to 675,986.

LFC Foundation started giving independent reports on its impact during the 2020–21 season. The organisation is proud of its continued use of verified and clear statistics to accurately show its impact, which have been provided for the third year in a row by the research and technology company Substance.

The foundation has helped people’s health more than £65 million over the past three years and has directly helped the local economy more than £16 million. Its total social value is now more than £192 million. For every £1 that is given or spent on the foundation, it can make £13 for the community.

The foundation’s main goals are to promote sports and good health, but it does a lot more than that. In fact, 60% of its staff work on programmes that aren’t related to sports.

Youth intervention work, teaching young people skills to help them get jobs, and offering specialised mental health courses are some of the ways that this is done. The goal is to keep young people out of gangs and away from County Lines crime organisations that use them.


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