Grosvenor has announced that Red Run, a brand specialising in women’s active streetwear, has opened its main store at Liverpool ONE.
The opening represents a significant achievement in the expansion of the renowned avant-garde fashion brand and exemplifies Liverpool ONE’s commitment to fostering the growth of local, independent businesses.
Red Run’s cleverly curated, high-quality active streetwear collections are showcased in the new 1,400 sq ft store on Liverpool ONE’s Manesty’s Lane. To commemorate the occasion, the brand has unveiled its most popular collection to date, AW23, Parisian Night.
Red Run has partnered with ASICS to retail a select range of trainers that have been specifically selected by Creative Director Megan Kimmance to be styled with its fashion-forward, versatile collections to provide customers with a full provision of style from head to toe.
In addition, Red Run will regularly release a limited quantity of exclusive designs, the first of which is a printed long-sleeved skater tee from the best-selling INKY collection, which will be available in-store only beginning October 28th.
The flagship store, designed in-house by Creative Director and co-founder Megan Kimmance, reflects Red Run’s ethos through the use of sustainable, carefully sourced materials and a modern industrial aesthetic. Red Run’s Liverpool ONE flagship, which has a loyal customer base throughout the North West and beyond, will host exclusive in-store VIP events and collaborative activations.
Rob Deacon, Asset Management Director at Grosvenor, commented:
“Supporting independents and local businesses has always been a huge part of our strategy at Liverpool ONE and Red Run is yet another trail-blazing local brand built from the fabric of Liverpool. With a dedication to sustainability and community and a loyal following set to bring visitors back time and time again, Red Run is an excellent addition to our diverse and curated selection of retailers, and I am looking forward to witnessing the brand continue to go from strength to strength.”
Megan Kimmance, Creative Director & Co-Founder at Red Run:
“Red Run’s Liverpool ONE flagship will allow our existing consumers as well as new, to fully experience the quality and intricacy of Red Run and heighten our direct-to-consumer shopping experience via an immersive and inspiring space. Through blood, sweat and tears, with the support of my business partners, Abby Adderley & Joana Barbosa, I have managed to bring my vision to life – the Liverpool ONE store is something we are all very proud of and truly represents Red Run as a brand and where we are now. Our Liverpool ONE store is the start of a new chapter for Red Run, and we are delighted to welcome everyone to our new destination.”
Utility, a Liverpool-based design-led retailer, will join Red Run on Manesty’s Lane after relocating from Liverpool ONE’s Paradise Place. Utility’s latest store will stock an eclectic range of gifts to suit all budgets and tastes, showcasing unique and quirky gifts for every occasion.
The company promotes ethical manufacturing and employs a talented team of in-house designers, in addition to carrying a selection of sought-after brands such as Chilly’s, Rains, Skagen, and Hay.