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TAG Heuer Boutique opens at Liverpool ONE

Grosvenor announced that David M. Robinson (DMR), a British purveyor of high-end jewellery, has opened its latest boutique at Liverpool ONE in collaboration with Swiss watchmaker TAG Heuer.

The opening of the 3,600 sq ft store on South John Street is the first collaboration between TAG Heuer and DMR in the city. It is also the largest TAG Heuer Boutique in the UK, joining the destination’s collection of prestigious luxury watch and jewellery brands.

Liverpool ONE TAG Heuer has joined DMR’s recently expanded jewellery store and Rolex flagship store, as well as its dedicated OMEGA boutique, on South John Street. The new store, located at the destination, serves as the third space from DMR.

It prominently displays the partnership’s wide range of high-quality products, such as the renowned Aquaracer and Carrera collections. Additionally, the store features interactive showcases that highlight the latest generation of connected watches, specifically the TAG Heuer Connected Calibre E4.

The South John Street store has been adorned with TAG Heuer’s distinctive blue colour and has been meticulously designed to exhibit its exclusive collection of timepieces. The store incorporates wood and steel elements to align with the brand’s modern aesthetic.

The boutique includes a secluded, high-end lounge and bar, as well as a wall-mounted, three-dimensional Porsche sculpture that highlights the enduring collaboration between these renowned brands. The sculpture, designed by local artist Jessica Slack (@jessicaslackstudio), features her distinctive use of vibrant colours and unique artistic style. It complements the brand’s daring offerings and pays homage to its racing heritage.

Rob Deacon, Asset Management Director, Grosvenor, commented:

“David M Robinson and TAG Heuer are both cornerstone names in their sector and set the benchmark for high-quality, luxury watch and jewellery collections, so we are hugely excited to see them open the doors to their new boutique. The commitment of DMR for a third store within Liverpool ONE is a clear recognition of the destination’s position as a steadfast home for established brands, and reemphasises the first-rate calibre of the offer we have curated here.”

John Robinson, Managing Director at DMR, added:

“We are delighted to be opening the new TAG Heuer mono-brand Boutique in Liverpool ONE. This is our third separate fascia in the destination and we are looking forward to welcoming customers from around the North West and further afield to see the largest TAG Heuer Boutique in the UK. Building on the success of the flagship DMR showroom complete with its Rolex Espace and the Omega Boutique which we operate next to Apple, the TAG Heuer boutique makes Liverpool ONE a genuine destination for luxury watch and jewellery purposes.”

Rob Diver, Managing Director at TAG Heuer UK and Ireland, added: 

“I am delighted by the opening of TAG Heuer’s newest boutique with David M Robinson which, at over 200 square metres, is the largest mono brand space of its kind for the brand, underscoring our dedication to reaching key markets and providing an elevated client experience. It is a pleasure to begin our first partnership with DMR with such brand visibility in the popular Liverpool ONE destination.”


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