DIIG Cycle Studio, a boutique space delivering motivational, beat-based cycling classes, has opened in the heart of Wirral.
DIIG combines dynamic spin classes with encouraging beats, creating an exciting, full body workout experience for riders attending the classes.
Annie, 33, from Wirral, has been honing her riding and coaching skills over the last three years after qualifying as a rhythm coach in London. From there, she started working in boutique cycling clubs around the UK, and knew that there was such a power and a physical and mental benefit to the style of riding and techniques that she’d been developing.
Annie felt that they needed to be shared and available to those in her local area, and wanted DIIG to be unlike any other spin studio in the North West through the creation of a community.
Offering a full experience at the studio, rather than just welcoming visitors for classes, DIIG aims to give its clients a place to escape the stresses of daily life, empowering them to let go of any self doubt and break through boundaries to take their fitness to a whole new level.
With classes available everyday, both in the morning and afternoon, there’s something to suit everyone.
“Our DIIG Ride 45 minute classes provide a full body burn, riding to the rhythm of empowering, mood-boosting beats. Our classes will see our riders pushing themselves to the limit, releasing stress and letting go with our supportive community. We have various themed playlist rides which are shared on our Instagram page, and for those who want to take it up a level, we have an extra challenging 60 minute class.”
“On Sundays, we take it back to basics with our Reset Ride where the playlist consists of powerful, transient beats to help our riders re-engage, ground themselves and tune into focusing for the week ahead.”
The mum-of-two took over a two story retail unit in Moreton, Wirral earlier this year which has proved to be the perfect location for DIIG, making the studio accessible from everywhere on the Wirral as well as Liverpool and Chester as it’s so close to the tunnel and motorway, with plenty of parking around.
Annie spent six months renovating the space to achieve the cool, calming aesthetic that DIIG needed to reflect the business.
The ground floor is an impressive open space complete with DIIG’s popular juice and coffee bar, a work/chill out area and where riders will also find the beautifully designed, modern male and female changing areas. The second floor is home to DIIG’s amazing blacked out cycle room, complete with 25 bikes, mirrored walls, a state-of-the-art sound system and club lights.
“For me, movement and music have always been such a force for good in my life. For many people, both are a form of escapism and cycling really became a huge part of my life when I had my children. I began to understand how to ride to the tempo of music rather than a monitor and started to see better results both physically and mentally. I felt stronger, more confident and my outlook changed; I felt so much more positive. As life becomes more intense, it’s so easy to forget about your own needs but when I’m on the bike, it’s just my time to reconnect.
“My hope is that DIIG Cycle reaches the people that need it; those who need that special kind of energy and community to elevate their fitness. Those who are in need of some time out to connect with themselves and find joy in their movement. I can’t wait to watch the DIIG community grow and flourish in our incredible space, and for our riders to use the skills such as discipline, self belief, confidence and determination that we learn in the cycle room, off the bike too in their everyday lives just as I have.”