The Liverpool City Region Combined Authority has agreed to fund a significant investment of £3.1m to transform the Crosby Lakeside Adventure Centre facility, which on completion will provide a new and improved hospitality offer includingenhanced wedding, conference, hotel, dining and bar facilities.
A new residential bunkbarn will also be built, to provide overnight accommodation for groups. This new investment will also allow Sefton Council to ensure delivery of the new hospitality offer, as it plans set up it a wholly-owned company to manage these operations at the facility.
Sefton Council’s Cabinet Meeting of 4th February 2021 is expected to approve the incorporation of a new company that will manage the new food, beverage and accommodation offer being provided.
With the quality of customer service and experience at the foundation of the offer, the company will aim to be the ‘employer of choice’ locally in the sector, offering a fantastic work culture with industry-leading terms and conditions for employees, and training programmes to support career development opportunities in the company and across the hospitality and leisure sectors.
It is intended that the company will in turn attract, develop and retain the best workforce available in the sector, which will strengthen the offer to customers. Furthermore, the operating company will remove the subsidy currently provided to the venue, delivering a surplus to the council over the next ten years and beyond.
Construction works will soon be underway on the £3.1m transformation of the Centre. Situated at the entrance to the beautiful Crosby Coastal Park and adjacent to Anthony Gormley’s Another Place (the ‘iron men’), the facility provides an events venue, food and drink, hotel accommodation, watersports, a gym and fitness studios and, for many years, has been a popular destination for Sefton residents, visitors from the Liverpool City Region and further afield.
Councillor Ian Maher, Leader of Sefton Council, said:
“I am delighted that works can soon begin to take place and we will start to see these exciting new plans develop.”
“The establishment of a new Council-owned company will allow us to implement a first-class hospitality offer which will put the customer experience at the heart of everything we do, whilst creating positive outcomes for Sefton residents by generating quality employment and training opportunities within the borough.
“I understand that visitors may currently miss being able to take advantage of our bar and café facilities while works are ongoing, but I assure people that it will be worth the wait
“This development means Crosby Lakeside can reach its full potential of being an impressive leisure and hospitality destination in a perfect location.”
Steve Rotheram, Metro Mayor of the Liverpool City Region said:
“The Lakeside Adventure Centre is a fantastic facility, enjoyed by people not just from our region but from all over.
“Sefton Council have some really exciting plans for the site, and we’ve invested £3.1m to ensure that it keeps improving and attracting more and more people. When its transformation is finished, Crosby will have another fantastic leisure and hospitality destination to add to the City Region’s visitor economy.”
In addition to the transformation of Crosby Lakeside Adventure Centre, Sefton Council is also leading on improvements to the surrounding areas, to complement the project and to further fulfil the potential of this spectacular area of Crosby’s coast.
Improvements to lighting along cycle and pedestrian paths in the coastal park will also be delivered, along with the restoration of the lake water management system to enable easier on-going maintenance of the Lake.
The construction project and external works are expected to be completed by the end of 2021.