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Tuesday, April 23, 2024

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Eurovision impact figures to be revealed at dedicated day

Next month, Liverpool will host a day dedicated to learning about one of the most successful Eurovision host city programmes in history.

On October 26, Liverpool Calling will take over ACC Liverpool, bringing together many of the teams that curated and delivered those unforgettable two weeks in May for the first time.

The free event will see the exclusive reveal of the initial Eurovision impact figures, including:

  • The amount of money generated for the city
  • Official visitor figures
  • The numbers Involved in all elements of the host city programme – from the Eurovison Village right through to the community and engagement programmes
  • Cultural diplomacy – how did it make people feel about Liverpool and the UK.

The morning will be hosted by broadcaster and journalist Daniel Rosney and presenter Ngunan Adamu. Headline speakers in the morning will include: Culture Liverpool Director Claire McColgan, CBE; the BBC’s Company Secretary and Chief of Staff Phil Harrold; and Professor Matt Ashton, Liverpool’s Director of Public Health. 

The afternoon will be dedicated to hearing first-hand from some of the key figures behind the entire host city programme – the biggest of its kind – gaining an insight into the complexities of staging a global event on behalf of a country at war, in just a matter of months. 

Headline speakers for the afternoon will include: Managing Director Eurovision 2023 Martin Green, CBE; CEO of Visit Britain Patricia Yates; Editor in Chief at StandOut Magazine Caroline Clift; Music Marketing Lead at Tik Tok Europe, Africa and Middle East Maria Panayi; and Board Director at CIPR, Hayley James. 

Breakout sessions will focus on different aspects of Liverpool’s Eurovision experience and evaluation including:

  • Operational delivery
  • Public health and wellbeing impact
  • Cultural programming and diplomacy
  • Education and community impact
  • Funding
  • Visitor Economy
  • The Impact of Major Events on Cities 
  • PR and communications 

And of course, there will be a touch of that Eurovision sparkle throughout the event with music performances.

Liverpool Calling is aimed at everyone – those interested in finding out more about staging major events – whether they’re students or already in the industry, professionals who want to hear best practice examples relating to their specialty, organisations who want tips on how to fund or access funding for events, volunteers who played a part in the two weeks, and maybe even Eurovision fans who want a behind-the-scenes glimpse at how unique showcase continuously grabbed the headlines.  

The day is separated in to two parts – the morning will focus on impact and evaluation, and the afternoon will shine a spotlight on the expert panel sessions. Those interested can attend the full day, or just choose the morning or afternoon timeslots. 

For full details on how to register your attendance, please click here.

The evaluation and research reports have been independently collated by the University of Liverpool, Liverpool John Moores University, the University of Hull, with consultants from the University of Brighton, the University of Southampton, Royal Holloway (University of London), Liverpool City Region Combined Authority and Amion Consulting.


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