Last month Merseyside Police launched Operation Target, a campaign to tackle serious and violent crime on Merseyside.
The campaign has seen former Liverpool FC star Robbie Fowler lend his voice to help support and prevent criminal activity within the city, including knife and gun crime through continuous disruption, education and partnership working.
Robbie who grew up in Toxteth and whose family still live on Merseyside, has said he wanted people to be as proud of Liverpool as he was and that he believes the city remains a fantastic and safe place to visit.
Chief Inspector Andy Creer met up with Robbie and spent time discussing the issue of knife crime, what Merseyside Police are doing to tackle it and what he believes the possible solutions to the problem are.
Fowler also took to the streets of his hometown Toxteth to talk about what life was like growing up as a teenager in Liverpool.
Robbie says; “It is no different here than anywhere else in the country for knife crime. I was very lucky in my upbringing because I played football and I was focused and I was driven, but I know a lot of kids and adults are not as fortunate as me.
“When I was a kid, we had probably everything we ever needed, the footballs and such and that’s all we had. The last thing on our minds was carrying any kind of weapon.”
He continued: “As a parent myself I have four children and I read and see stories all the time about young kids getting involved in gangs and carrying knives. We need to educate parents because a lot of it will come down to parents educating their kids. As much as we need the youth clubs and the police do the campaigns, we need the parents.
“To stop it needs to be a bigger deterrent. We need to educate people, maybe youth clubs or schools and parents – telling them that carrying a knife is extremely bad. We know the repercussions of why it is bad. People’s lives can be ended, and we don’t want to see that. Carry a knife is ridiculous there is no need to do it and sentences need to be harsher.
“I’m Liverpool born and bred. I travel all over the world and I read lots of stories about what it is like as a place. We all know it is a magnificent place. When you travel abroad and in the UK, and you read about knife crime incidents in Liverpool there is a little bit of embarrassment.
“My message is, go out and enjoy yourselves but leave the knives at home. Enjoy yourselves in the right way and be safe. I’m proud of Liverpool. Let’s make everyone else who is not from Liverpool enjoy coming to this lovely place.”
Chief Inspector Andy Creer said: “Robbie has travelled all over the world and as a homegrown LFC player is a fantastic ambassador for our city.
“He was keen to get on board with our campaign and learn more about the issues facing Merseyside from knife crime and what we are doing to tackle it.
“As a parent himself he knows himself how it feels to be worried about young people and the possible dangers they face in this day and age but he is also realistic about the work that is being done and still needs to be done to tackle the problem.
“I think he came away from this experience with a new opinion of the challenges facing the police, parents, teachers and guardians today from issues such as knife crime and I hope that his message resonates with both young and old alike.
“If only one person watches this video and chooses not to carry a knife then it has been successful.”