Gypsabella, a popular Instagram brand, is launching its new and exclusive Christmas collection from a pop-up store in Liverpool city centre.
Unique in-house fashion pieces, as well as festive decorations, will be available when it opens its doors on South John Street for a limited time only between Saturday December 2 and Sunday December 17.
The first 50 customers will receive a special discount, with a select few receiving a voucher for up to £50 or £100 off their purchases.
In addition, three loyal customers will receive an invitation to a special VIP opening launch night on Friday, December 1.
Abbie Lee Day, 28, owner and founder of the Gypsabella brand which has an Instagram following of 229K, said:
“I can’t believe that after years of attending pop-ups in so many different locations, and trying to get my brand out there, I am actually going to have my own pop-up store in the city centre, in Liverpool ONE – such a prime location!
“It has really allowed me to appreciate how far we’ve come.”
“I am my own worst enemy. I always feel I need to be doing more and doing better, instead of reflecting on recent years and how fast we have grown so I’m really excited to launch our newest collection for our pop-up – and meet all of our amazing customers in person.”
Gypsabella was founded by Abbie Lee and two friends and is known for its festival wear as well as on-trend staple styles and partywear with plenty of glitz and glamour. When they left to start their own accessory company, Abbie Lee decided to strike out on her own.
“At the time I was living at my mum and dad’s in Tuebrook and shared a bedroom with my sister.
“I was just buying and selling items initially, taking photos of them in our bedroom and the bathroom, and when I outgrew the house I moved on to my first office next to Moorfield Station.
“From then on, the business has grown from strength to strength, and we now work (and sell) from a warehouse unit in Long Lane, Aintree.”
Abbie Lee says she has always had a passion for fashion:
“I sat in our hallway when I was 12 cutting fabrics up, making tops into skirts, and using a needle and thread to try and stitch things together because I didn’t have a sewing machine.”
That is why, after initially purchasing from wholesalers, she decided to focus on her own designs with items unique to the brand.
Gypsabella, which now employs four people, has grown in tandem with sales.
The pop-up store – next door-but-one to Zara Men’s – will be open Monday to Friday, 10am-8pm; Saturday from 10am-7pm, and Sunday from 11am-5pm.
Although a small number of items will be available in an exclusive online drop on Saturday, December 2, the main collection will be available in stores on the same day before going online on Monday, December 4.
Customers can expect not only an early look at the collection and the opportunity to buy in store, but Abbie Lee also plans to celebrate with a DJ in store on the day of the launch, as well as goodie bags for some lucky customers.