Remember when the official Eurovision Song Contest 2023 branding was plastered all over Liverpool in the run-up to those incredible two weeks in May? It has now evolved into the ultimate, must-have Eurovision host city merchandise.
More than 100 flags and banners that adorned key areas of the city centre were given a one-of-a-kind makeover and turned into extremely limited-edition memorabilia from the most successful Eurovision host city in history.
On Froday November 24, a limited number of premium tote bags, lightweight shoppers, and two types of small multi-purpose bags will be available for purchase online only, with all proceeds benefiting BBC Children In Need-funded projects supporting children and young people in Liverpool.
With prices ranging from £20 to £100, fans will need to act quickly to secure the unique, limited number of products, and buyers should be aware that some of the items may be perfectly imperfect due to their former lives, which saw them proudly flying in the Liverpool skies, so small signs of weathering may be visible on certain products.
All items will be on sale to UK residents from the official BBC Children in Need website from 10am, Friday 24 November.
Due to limited stock, each item can only be purchased once per transaction, and reselling items is strictly prohibited.
In Liverpool, BBC Children in Need is currently funding 13 projects totaling more than £662,000, with the goal of assisting children and young people who are facing additional challenges in their lives, such as children and young people living in poverty, providing emergency support to families in crisis, providing comfort to children who are sad, lost, and alone, assisting children in overcoming social injustice, and assisting children in regaining a sense of safety and security.
Banner Bags, which specialises in assisting businesses in upcycling marketing assets, created the merchandise.
The impact of Liverpool hosting Eurovision was announced just last month, with the first of its kind research revealing that it generated £54 million for the Liverpool City Region economy and attracted 473,000 visitors.
Presenter of BBC Children in Need and Eurovision Song Content Commentator, Mel Giedroyc said:
“We had an utterly bonkers and brilliant time at Eurovision in May, it was a once-in-a-lifetime experience and I am thrilled that there is now going to be a way for the amazing fans to get their hands on a physical piece of history from the occasion – you will not want to miss out! All the money raised from the sales of this exclusive merchandise is going to BBC Children in Need and it will go on to support children and young people facing challenges in Liverpool. It’s a tangible part of the Eurovision 23 legacy – I’m so happy to be involved!”
Phil Harrold, Chair of the BBC’s Eurovision Steering Committee, said:
“The nation was captivated by Eurovision coming to Liverpool earlier this year, and with a mission to reuse and recycle as much as possible from the event we are delighted to share this project that not only gives people the opportunity to have an exclusive souvenir from the event, it also raises money for the BBC’s charity, Children in Need, and the proceeds will go on to support children and young people in Liverpool – the home of this year’s Eurovision Song Contest.”