Liverpool crane hire firm AMC, has launched its #LiftingTheLove campaign in time for Valentine’s Day, by hoisting a giant red heart (2.5m x 2.5m) six metres into the sky, on the site of its Knowsley-based depot.
AMC, which has depots in London and Liverpool, has seen first hand the positive impact that the NHS is having on the city region and its residents throughout the Covid-19 pandemic. The lifting of the heart, which was manufactured by the team at AMC’s Knowsley site, is the company’s expression of thanks to those workers on the front line.
The company has also made a donation to R Charity – the official charity for the Royal Liverpool and Broadgreen University Hospitals NHS Trust – and has set up a JustGiving page on its website for the public to donate.
Mark Davenport, owner and managing director of AMC, spoke about the inspiration behind the #LiftingTheLove campaign, saying:
“The Covid pandemic has been an incredibly tough time for everyone, and it is no secret just how amazing our nurses and doctors are under such huge pressure. This heart is a small way for us to say thank you and show our appreciation and admiration for them. Hopefully the heart will put a smile on people’s faces and inspire some to donate to R Charity.”
Lauren Evans, head of fundraising for R Charity, added:
“This is a really visual way of saying thank you to our staff and the money raised from the lift by AMC will help to provide continued well-being support and facilities for our staff.”
R Charity raises funds to enable the Liverpool University Hospitals NHS Foundation Trust to provide support to patients, their families and staff across Merseyside. R Charity will use funds raised from the lift to directly benefit the mental health of its nurses, doctors and patients throughout the pandemic.
Founded in 2009, AMC is a trusted provider in mini crane operations, boasting a fleet of over 60 mini spider cranes, and over 80 glazing robots and floor cranes, and providing innovative solutions for short and long-term construction projects across the UK. The firm is currently replacing glass at the new Royal site – and used its C6 electric crane to complete the heart lift.
To donate to the #LiftingTheLove campaign – visit the JustGiving page