Liverpool FC launches ‘Red Together’

Liverpool FC is launching its new club-wide approach to Equality, Diversity and Inclusion, Red Together, which comes following the club’s recent achievement in maintaining the Advanced Level of the Premier League’s Equality Standard.

The Club, which was the first Premier League Club to achieve the Advanced Level Equality Standard in 2017, was assessed remotely by the Premier League who highlighted the club’s ongoing commitment to driving change, as well as its work with the local community.

LFC is committed to promoting equality, diversity and inclusion across everything it does and Red Together will provide a recognisable platform for its work.

To celebrate the launch of Red Together, a series of videos have been produced that celebrate the club’s inclusive culture and diverse fanbase.

The Red Together videos showcase five fans’ personal stories and their unique relationship with LFC. Some of the star fans include, Sheena-Marie Williams from LFC’s LGBT fan group, Kop Outs and Maurice Stewart from LFC fan site, The Anfield Wrap. The videos can be viewed here

There will also be a new, dedicated Red Together area on liverpoolfc.com, which will provide fans with access to key documentation, news and updates on the Reds’ equality, diversity and inclusion work.

LFC staff will have access to a wealth of new Red Together educational resources and training opportunities to empower them with knowledge and ensure they keep up to date with the club’s ongoing commitments and ambitions around key equality priorities.

Supporters will also have the opportunity through Red Together to work alongside the Club to deliver key objectives as part of its equality, diversity and inclusion strategy and its race equality charter. This will help support LFC’s ambition to continue to build an inclusive club culture and fan experience, engage fans in promoting equality and positive behaviour, as well as supporting a number of pro-equality campaigns throughout the year.

Members of the equality and diversity fans forum have positively welcomed Red Together and shared their views on how LFC can continue to enhance its commitment to equality, diversity and inclusion. 

The club’s official charity, LFC Foundation, in line with the unveiling of Red Together, has launched its inclusion strategy for the next three years (2020-2023.) The new inclusion strategy outlines the charity’s ambitions for equality, diversity and inclusion across its workforce, programmes and delivery. LFC Foundation’s inclusion strategy can be viewed here

Lynne Stockton Howard, senior vice president, HR, at Liverpool FC, said:

“It’s really exciting to be able to present Red Together and have it as a clear brand that both our staff and fans can recognise and identify with.

“This important work forms the basis of everything we do at the Club and it’s something we are committed to continually improving to ensure that we are as equal, diverse and inclusive as possible.

“We want our staff, players and supporters to be able to easily recognise our work and the new Red Together brand will help us to achieve this and enable us to bring important messaging, achievements and ambitions to the forefront.”