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Liverpool ONE Bucks National Trends and Celebrates Record Year

Liverpool’s flagship retail and leisure destination, Liverpool ONE, is celebrating a record year for customer numbers and spend – bucking all national retail trends.

A total of 29 million visitors have shopped or dined at Liverpool ONE during the last 12 months, with the Christmas season performing 10% higher than last year.

And these latest figures are revealed as the national retail picture shows a drop of around 4% in footfall to retail and leisure destinations during the same period.

In November alone, the number of visitors shopping at Liverpool ONE were 14% higher compared to the national average and during Christmas week numbers topped 900k!

Retail bosses say they have seen more last minute shopping taking place this year – which has added to the success, together with people choosing to stay for longer, combing shopping with dining and entertainment.

The retail offer has also expanded this year, with 10 new brands choosing to open stores in Liverpool ONE, including:

  • Morphe
  • Oliver Bonas
  • Virgin Holidays
  • Mint Velvet
  • Kate Spade
  • Jo Malone London
  • Smoke & Dough
  • ROX
  • Pop-ups: Barbie and Liverpool Gin Distillery

Steven Connolly, Estate Director at Liverpool ONE, said: “Liverpool ONE’s success throughout the last year has really been boosted by some leading retail brands choosing to locate here.

“We believe we have a really strong offer, together with a warm and welcoming atmosphere giving people a reason to visit and a memorable experience when they do.

“The free festive concierge service, hands-free bag drop and extended opening hours have all added to the offer.

“We are also finding more than ever before that when people do visit they are staying for longer, with the role of entertainment playing a key part.

“People are no longer just coming to shop, they want the whole leisure experience, from dining to entertainment. The city has some fantastic attractions to enjoy so a trip to Liverpool is a treat for all of the family.”

And Mr Connolly believes the success of this year is set to continue into 2020. He said: “We are talking to a range of brands who are keen to join our retail offer in 2020 and which we know will be loved by all of our customers.

“The entertainment offer promises to be strong too. Our augmented reality game featuring dinosaurs will return in April and with a backdrop of fantastic events across the city., 2020 is shaping up to being a great year for the city region.

“We also have the British Gymnastics Championships at the Arena and not forgetting the Olympics and European Football Championships too!

“We are looking forward to building on the success of 2019 as we move into a New Year committed to continuing to bring customers world-class entertainment and a retail offer which is continually evolving.”

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