Liverpool singer-songwriter Kris James has launched a sustainable swimwear brand to turn the tide on fast fashion.
Amanzzo, a brand-new luxury, sustainable menswear brand, has launched its debut collection of swimwear, produced using recycled and repurposed materials.
Founded by Kris James, a singer-songwriter from Liverpool, the brand works with unconventional materials, such as plastics and netting found in the ocean, to produce premium quality swim shorts.
After witnessing the impact of plastics on our shores, Kris – who found fame in boyband The Scheme before embarking on a solo music career – was inspired to develop a clothing company that combined luxury quality with environmental responsibility.
“Amanzzo was born out of a desire to bring about real change in the fashion industry, prioritising sustainability at every avenue, from production through to packaging and shipment”, said Kris, the brand’s CEO.
“Consumers are now asking more of clothing brands – they want to see the tangible ways in which companies are responding to the growing climate crisis, with meaningful actions being taken to effect positive change on the planet.
“Our circular production model and use of recycled plastic means our garments can be repurposed time and again, minimising negative impact on the environment.
“This debut collection is focused on pared-back, timeless designs and I’m looking forward to continuing to produce garments that set a vital precedent in sustainable, responsible manufacturing.”
Amanzzo’s swimwear is produced using ECONYL, a regenerated nylon woven from recycled materials found in the ocean, and takes classic designs and elevates them through a fine attention to detail and an emphasis on tailoring.
Dubbed ‘affordable luxury’, the brand takes a considered approach to production, balancing contemporary design, high-quality craftsmanship and environmental responsibility to produce timeless pieces at an accessible price point.
Amanzzo’s debut collection of men’s swimwear is available to shop on www.amanzzo.com
