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Friday, July 12, 2024

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New campaign in Liverpool urges people to be active, whatever their health

A new campaign is being launched encouraging people with health conditions to be more active.

Liverpool City Council’s Public Health and Physical Activity and Sports Development teams are working in partnership with Sport England and NHS Liverpool Clinical Commissioning Group (CCG) to provide activities and support targeted at those aged between 40 – 75 years.

New campaign in Liverpool urges people to be active, whatever their health

It is the latest phase of the Fit for Me physical activity campaign, which has reached over 100,000 people across the city since its launch in 2016. 

The campaign is aligned to the national We Are Undefeatable campaign – led by 15 of the UKs largest health and social care charities and supported by National Lottery funding through Sport England.  Fit for Me offers the opportunity to help motivate people to improve their health and wellbeing, quality of life and encourage positive changes to their lifestyles.

It features inspirational stories of local people with health conditions and how becoming active in a way that works for them has helped with their mental and physical health.

The partners are working with organisations such as local charities, community, faith and voluntary organisations plus NHS providers to help spread the message.

Liverpool’s Director of Public Health, Matt Ashton, said: 

“Being more active is one of the best things you can do for yourself, even if you’re healthy. But it’s especially useful if you’re living with a health condition. Activity can often help manage symptoms and protect your health.

“We know that a significant number of people in the city living with a health condition do not meet the physical activity guidelines. 

“Many also lack confidence to become active, are unsure what activities are suitable for their condition and feel being active is not for them. 

“This campaign aims to address these issues because there are lots of simple tricks you can use to build activity into your daily routine, and any activity can help you feel better.”

Visit the Fit For Me website – www.fitforme.info/ – and find out what you can do.

READ MORE: In Conversation with Mark Scanlon

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