Skip to content
Instagram Twitter Facebook Youtube Tiktok Linkedin
  • About
  • Advertise
  • Newsletter
  • Weather
  • Contact
  • Registration
  • Login
  • About
  • Advertise
  • Newsletter
  • Weather
  • Contact
  • Registration
  • Login
  • WHAT’S ON
    • Across Liverpool
    • M&S Bank Arena
    • Exhibition Centre
    • Everyman & Playhouse
    • FunnyBoyz Liverpool
    • The Bentley Liverpool
    • St George’s Hall
  • THINGS TO DO
    • In Liverpool
    • Liverpool Watersports Centre
    • Strawberry Field
    • Best Liverpool Restaurants
  • OFFERS
  • STAY
    • ALL HOTELS
    • Malmaison Liverpool
  • JOBS
  • LATEST
    • News
    • Food & Drink
    • Events Latest
    • People
    • Things To Do
    • Music
    • Business
    • Matt Jacobson
    • Sport
    • Interviews
    • Blogs
    • Reviews
    • Competitions
    • A Tale of the Liver Birds
  • TRAVEL
    • Liverpool Airport
  • DIRECTORY
  • LIVE
Menu
  • WHAT’S ON
    • Across Liverpool
    • M&S Bank Arena
    • Exhibition Centre
    • Everyman & Playhouse
    • FunnyBoyz Liverpool
    • The Bentley Liverpool
    • St George’s Hall
  • THINGS TO DO
    • In Liverpool
    • Liverpool Watersports Centre
    • Strawberry Field
    • Best Liverpool Restaurants
  • OFFERS
  • STAY
    • ALL HOTELS
    • Malmaison Liverpool
  • JOBS
  • LATEST
    • News
    • Food & Drink
    • Events Latest
    • People
    • Things To Do
    • Music
    • Business
    • Matt Jacobson
    • Sport
    • Interviews
    • Blogs
    • Reviews
    • Competitions
    • A Tale of the Liver Birds
  • TRAVEL
    • Liverpool Airport
  • DIRECTORY
  • LIVE
Search
Close this search box.

Scouse Bird hits amazing £1m milestone

September 21, 2022
|
by Editor

To many she is known as Steph Johnson, but to millions she is better known as our very own Scouse Bird, and her name will now be on everybody’s tongue as she celebrates reaching an amazing £1m milestone with her Scouse Bird Shop.

Success hasn’t come easy to the Liverpool entrepreneur, as she found herself facing huge challenges just to get going in the early stages of business life.

“I started it all off in my late twenties,” Steph says, “and then it was just a bit of fun really, genuinely, and I had no idea where it would take me. Blogging and influencing didn’t exist then so there was no expectation of making money from it. I was dirt poor as well, and lived in a 2 up 2 down in Walton that I’d bought aged 20.

I couldn’t live on my wages really either, so I was always in debt. It was a tough time. But I kept at it and didn’t give up, and built up a social media following, staying anonymous like many others. Then I gradually started making a little bit of money the year after, in 2013, when I started doing the Scouse Bird diaries. I left my job late 2013 after 18 months of running the SBP socials to do it full time, but my main income was still from advertising other businesses, not actually my own. But I was learning loads about how to do it from that, and the online shop launched in 2014. So now, reaching a million pounds of turnover, it’s really a special moment for me and my team.”

With everything on sale from her own brand of gin to Spanish cleaning products, through to her famous diary and F*** the Tories ranges, the entrepreneurial  Steph has built her brand partly around having a shop and branded and independent products, a different path to many other influencers. But incredibly, the physical shop was not even initially planned. “In 2016 when my 250k follower Instagram page got reported and taken down I had to pivot to the online shop more as Insta had been my main source of income. I was 8 ½ months pregnant and the only breadwinner. Quite stressful to say the least, being ready to pop.”

Then in 2017 disaster struck, though Steph was still able to turn a huge challenge into a very positive outcome. “It was when my Facebook page got hacked I had to start all over again, which at first was devastating and so stressful as I had built up 180k followers. But I also took a big risk and stopped being anonymous as well. I knew it would create a bit of a stir as most influencers like me don’t show our they are – and that is great, of course. But for me, finally there was a face to what I was doing – my face! That enabled me to open my first physical shop – it was a huge turning point, and I felt then much more like a businesswoman with a thriving brand and I could own it and myself more.

It was actually a massive turning point for me, looking back. Then six months later I moved to a bigger unit and opened a salon as part of the shop, and my social media following kept growing too.”

18 months later she moved to a high street location in Crosby where her business remains,  delivering right across the UK – and now there are plans to move to Liverpool’s city centre in the new year. “2020 has been crazy and very difficult for everyone,” Steph says, “the pandemic has changed everything. I have slowed myself down a lot and had time to reflect on my life, and take stock for which there was never time to do before. And from that I have had the head space to set myself some new goals, including moving location which is definitely a new challenge for me and the team.”

Steph says: “My philosophy is always to keep things fun, always have integrity and don’t f*** people over. Be persistent, be consistent in life and use whatever bricks people throw at you to build your empire stronger. There’s always a way to turn a bad situation into a positive, and that is kind of how I have grown really in life and as a businesswoman. Also, I always try to be as diverse as possible. The shop isn’t my only source of income – I host a quiz night, have an Airbnb, do the affiliate work. I think if you can keep your life busy then you have got a good chance of succeeding – but also, don’t ever let anyone bring you down, use their negativity to be even stronger each and every time. That’s a big part of being a Scouse Bird.”

Visit www.scousebirdshop.com

Follow social media @scousebirdblogs

READ MORE: Liverpool’s largest fleet of hackney carriages launches new passenger app

Facebook
Twitter
LinkedIn
WhatsApp
Email
Print

THE LATEST

Queen Victoria to lead Merchant Navy Mersey honours in Liverpool
Queen Victoria to lead Merchant Navy Mersey honours in Liverpool
Royal Albert Dock welcomes Port Noir a new tattoo experience
Royal Albert Dock welcomes Port Noir a new tattoo experience
Maya Blue Wellness launches treatments for those living with cancer
Maya Blue Wellness launches treatments for those living with cancer
Liverpool Theatre Festival announces a family programme of shows
Liverpool Theatre Festival announces a family programme of shows
The Flying Dutchman comes to Invisible Wind Factory
The Flying Dutchman comes to Invisible Wind Factory
Local fitness clothing brand attracts three local partners
Local fitness clothing brand attracts three local partners
Dirty Dancing cast enjoy Liverpool sunshine ahead of show's Empire run
Dirty Dancing cast enjoy Liverpool sunshine ahead of show's Empire run
Liverpool City Centre to welcome a new supermarket
Liverpool City Centre to welcome a new supermarket
Nelson Mandela Memorial to be unveiled in Liverpool
Nelson Mandela Memorial to be unveiled in Liverpool
Liverpool City Region to Host KyivPride March on behalf of Ukraine
Liverpool City Region to Host KyivPride March on behalf of Ukraine

WhatsAppenin LIVERPOOL!

Receive WhatsApp notifications about the latest big news, events, offers, competitions and much more!

SIGN UP NOW

Stay in the loop

Stay up to date with all the latest news, articles, events, and offers from across Liverpool!

We never share your information with anyone.

OTHER LINKS

  • Liverpool Maps
  • FAQs
  • Privacy Policy

SUB LINKS

  • About Us
  • Services
  • Advertise
  • Newsletter
  • Contact
  • About Us
  • Services
  • Advertise
  • Newsletter
  • Contact

DIRECTORY LINKS

  • Business Login
  • Register
  • View Directory

SOCIAL MEDIA

Instagram Twitter Facebook Youtube Tiktok Linkedin

At Explore Liverpool we are all about bringing you everything the Liverpool City Region has to offer and more!

© 2023 Explore Liverpool

  • Terms & Conditions
  • Privacy Policy
  • Terms & Conditions
  • Privacy Policy
Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalised ads. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}

Explore Liverpool With Us!

Don't miss a thing. Sign up for our weekly roundup straight to your inbox! 🙌

Change Location
Find awesome listings near you!