Vox City Walks, part of Vox Group, has announced its new Hop-on Hop-off walking tour concept will be launching in Liverpool from Summer this year.
The brand continues its global expansion following the signing of an exclusive partnership with Experience North, an award-winning Destination Management Company in the North of England.
The collaboration will see Liverpool’s newest sightseeing operator open with several guided and self-guided walking routes, covering the city’s vast selection of visitor hotspots and attractions. Guests may hop-off tours at their leisure, to explore Liverpool’s most famous landmarks such as Royal Albert Dock, The Beatles Story, Anfield and Liverpool Cathedral. Carefully curated routes will also take guests to the city’s best hidden-gems, enjoying fascinating storytelling and cultural insights from their local expert as they explore.
All guided and self-guided walking routes will be included in the price of 24, 48 and 72 hour tickets.
Customers will enjoy live commentary in English from their local expert, as well as pre-recorded audio commentary in English, German, French, Italian and Spanish, through the Vox City app.
Alex Jacobs, Managing Director of Experience North, said:
“We are really excited about our partnership with Vox Group and delighted that Liverpool has been chosen in the first wave of cities to be developed on its journey to selecting the right destinations and partners across the globe for its innovative product. Liverpool’s compact nature makes it an ideal destination for the Vox City Walks concept. We have a great opportunity to create guided and self-guided itineraries that show off Liverpool’s rich and diverse story, both in the city centre and the outlying suburbs with the aid of state-of-the-art technology.”
Andy Lawrence, Commercial Director of Vox City, commented:
“We are delighted to announce our partnership with the fantastic leading DMC, Experience North, and our continued expansion of Vox City Walks operations across the UK. With their expertise in local tourism services and exceptional knowledge of Liverpool as a visitor destination, we see them as the perfect partner to bring our walking tour concept to life, and offer a new sightseeing experience to visitors.”
The fast-growing global network of Vox City Walks has seen some significant franchise partner signings over the last six months. Many industry-leading tour operators have come onboard to the concept and will be launching as the recovery gathers pace during 2021.
These include Grayline City Sightseeing in New York, Venice Tours, Caf Tours in Florence, Asian Trails in Bangkok, Phoenix Rising, SMS in Malta, Meantime Travel in London and Upbeat Vegas. With many more cities already developed or in the pipeline, Vox Group is confident of securing over 60 partners by September 2021.
For more information, please visit www.voxcitywalks.com