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Museum of Liverpool transforms for EuroFestival

The Museum of Liverpool will be transforming its steps and terraces, along with its iconic façade, to transport passers-by into fantastical, undiscovered worlds and immerse themselves in the musical spirit of Eurovision.   

From Monday 8 May, the magnificent south end of the museum, looking towards the city’s Royal Albert Dock and waterfront, will be brought to life through interactive piano keys, encouraging musical play, as people move up and down the building’s steps.

Museum of Liverpool transforms for EuroFestival
Image: Gareth Jones

In addition, the Eurovision Walk of Fame experience will invite people to explore, see and hear iconic Eurovision moments from years past, through Augmented Reality (AR) technology. A selection of the steps outside the museum will feature interactive scannable elements, compatible with social media platform Instagram, giving people the chance to relive some iconic moments from Eurovision’s past. This project is a collaboration between National Museums Liverpool, Ukrainian national Veronika Yasnska, and leading Ukrainian AR/VR creative agency ADVIN.  

Also from Monday 8 until Saturday 13 May, passers-by will be immersed in showstopping artistic interventions being projected directly on to the façade of the Museum from 8.30pm each evening.

Image: Pete Carr

Windows to New Worlds (with its Ukrainian translation of Вікна в нові світи), is an incredible co-production between National Museums Liverpool and Crucial FX, creative specialists in digital, interactive and immersive technology for live events based in Ellesmere Port. The experience has been commissioned by Liverpool City Council’s Culture Liverpool and is part of the city-wide EuroFestival, bringing memorable cultural experiences to Liverpool as the city hosts the Eurovision Song Contest 2023.  

The project is a key part of National Museums Liverpool’s Eurovision celebrations, which also includes two special Eurovision Xtra events on both semi-final nights, 9 and 11 May, hosted by Liverpool drag legend Danny Beard and Radio City star Leanne Campbell.  

The ADVIN team says of the collaboration:

“We wanted to give visitors an immersive experience for them to dive into the history of Eurovision and listen to songs from years past which continue to dominate the world music charts. These interactive stairs use augmented reality to help visitors feel like they are a part of the Eurovision world.  

“The interactive steps not only feature the top 12 streamed Eurovision tracks of the past decade, but also feature and pay tribute to Sam Ryder, who represented the United Kingdom in 2022. Kalush Orchestra, our Ukrainian band who won last year’s contest, are also featured. We are so pleased to contribute a part of us and Ukraine.” 

Explore more digital content and full events listings and more on their website here.  

READ MORE: EuroFestival will take over Liverpool in the run-up to Eurovision

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