Skip to content
Instagram Twitter Facebook Youtube Tiktok Linkedin
  • About
  • Advertise
  • Newsletter
  • Weather
  • Contact
  • Registration
  • Login
  • About
  • Advertise
  • Newsletter
  • Weather
  • Contact
  • Registration
  • Login
  • WHAT’S ON
    • Across Liverpool
    • M&S Bank Arena
    • Exhibition Centre
    • Everyman & Playhouse
    • FunnyBoyz Liverpool
    • The Bentley Liverpool
    • St George’s Hall
  • THINGS TO DO
    • In Liverpool
    • Liverpool Watersports Centre
    • Strawberry Field
    • Relish Liverpool
    • Best Liverpool Restaurants
  • OFFERS
  • STAY
    • ALL HOTELS
    • Boudoir Hotel Liverpool
    • Malmaison Liverpool
  • JOBS
  • LATEST
    • News
    • Food & Drink
    • Events Latest
    • People
    • Things To Do
    • Music
    • Business
    • Matt Jacobson
    • Sport
    • Interviews
    • Blogs
    • Reviews
    • Competitions
    • A Tale of the Liver Birds
  • TRAVEL
    • Liverpool Airport
  • DIRECTORY
  • LIVE
Menu
  • WHAT’S ON
    • Across Liverpool
    • M&S Bank Arena
    • Exhibition Centre
    • Everyman & Playhouse
    • FunnyBoyz Liverpool
    • The Bentley Liverpool
    • St George’s Hall
  • THINGS TO DO
    • In Liverpool
    • Liverpool Watersports Centre
    • Strawberry Field
    • Relish Liverpool
    • Best Liverpool Restaurants
  • OFFERS
  • STAY
    • ALL HOTELS
    • Boudoir Hotel Liverpool
    • Malmaison Liverpool
  • JOBS
  • LATEST
    • News
    • Food & Drink
    • Events Latest
    • People
    • Things To Do
    • Music
    • Business
    • Matt Jacobson
    • Sport
    • Interviews
    • Blogs
    • Reviews
    • Competitions
    • A Tale of the Liver Birds
  • TRAVEL
    • Liverpool Airport
  • DIRECTORY
  • LIVE
Search
Close

Iconic independent fashion brand celebrates 10th anniversary

November 8, 2020
|
by Editor
Iconic independent fashion brand celebrates 10th anniversary

This November hand-made and environmentally ethical fashion brand Wasted Heroes, will be celebrating their 10th anniversary.

The pioneering fashion brand has evolved to be one of the world’s most recognisable dancefloor and street wear brands, cultivating a global audience who love its hand-made screen-printed range.

Based in Liverpool, the independent studio has evolved into an international label, creating countless iconic designs which are now part of electronic music culture, from festivals and clubs through to everyday wear, championed and worn by icons including Carl Cox, Charlotte de Witte and Gorgon City. Over the last decade Wasted Heroes has grown its reach, with over 40% of all sales international – from Europe to the USA and from Hong Kong to New Zealand.

Iconic independent fashion brand celebrates 10th anniversary

Founded by Russell Reid, the company has always been proudly operating in the city during its tenure, employing a team of local staff. Now they are getting ready to mark the momentous occasion with some unique digital content in the coming weeks, including a unique behind the scenes video from the studio. Due to Covid restrictions, an exhibition of t-shirt prints from the 10-year period is now planned for 2021.

“It’s been quite a journey,” Russell says, “from making the very first designs through to where we are now. My background is in graphic design, so I have always framed Wasted Heroes’ look and feel with bold images and stand-out text. I have always sought to create clothing that can be worn at a party or at home and everywhere inbetween – I think this is what keeps us fresh. We have customers tagging us the world over, from incredible clubs or meeting friends to just hanging out. There’s a lot of identity shared with Wasted Heroes and the people who wear it. Seeing how far Wasted Heroes has travelled is always mind-blowing.”

Since it started, the company’s ethos has been to always to keep it indie and produce everything in-house. The business’ foundations also remain environmentally ethical, too. Garments are screen-printed by hand using environmentally friendly water-based inks. All printed products are made with organic cotton and sourced from verified ethical and climate neutral manufacturers. The entire process is certified by EarthPositive® and OEKO-TEX, and all tees and hoodies are Approved Vegan. 

All packing is biodegradable or non-plastic keeping unnecessary waste to a minimum. And because Wasted Heroes keep everything in-house, from designing the print to screen-printing and photography, they have the ability to react on ideas and club culture news instantly, taking a design from concept to reality and on the site to purchase within a day.

“This has always been really fundamental to us,” Russell explains, “to be as environmentally friendly as possible and also being able to react to what is happening around the world, and get designs out the same day. I don’t know if everyone realises how we actually make everything here – we’re not a factory or a production line, it’s all done by hand.”

Now as the company looks ahead for the next decade, they will be celebrating and reflecting on becoming such an iconic brand, with digital content dropping in the coming weeks.

For further information visit www.wastedheroes-shop.com

READ MORE: Vegan Liverpool

Facebook
Twitter
LinkedIn
WhatsApp
Email
Print

THE LATEST

One Fine Day Easter Sunday Roast Session
One Fine Day Easter Sunday Roast Session
Malmaison Liverpool Unveils New Bar & Grill
Malmaison Liverpool Unveils New Bar & Grill
Comic Con after party at Cains Brewery this weekend
Comic Con after party at Cains Brewery this weekend
Young Evertonian Harry set for mascot experience courtesy of Jordan
Young Evertonian Harry set for mascot experience courtesy of Jordan
Formby Hall Golf Resort & Spa partners with Cash for Kids
Formby Hall Golf Resort & Spa partners with Cash for Kids
Liverpool John Lennon Airport prepares for a busy Summer season
Liverpool John Lennon Airport prepares for a busy Summer season
Strawberry Field give a first look of the mosaic to feature in their new bandstand
Strawberry Field give a first look of the mosaic to feature in their new bandstand
Albert's Schloss new breakfast menu is here
Albert's Schloss new breakfast menu is here
Doogles Donuts to Host Event in Support of Yellow House
Doogles Donuts to Host Event in Support of Yellow House
Liverpool Independent Bars kick off Easter Egg Appeal
Liverpool Independent Bars kick off Easter Egg Appeal

WhatsAppenin LIVERPOOL!

Receive WhatsApp notifications about the latest big news, events, offers, competitions and much more!

SIGN UP NOW

Stay in the loop

Stay up to date with all the latest news, articles, events, and offers from across Liverpool!

We never share your information with anyone.

OTHER LINKS

  • Liverpool Maps
  • FAQs
  • Privacy Policy

SUB LINKS

  • About Us
  • Services
  • Advertise
  • Newsletter
  • Contact
  • About Us
  • Services
  • Advertise
  • Newsletter
  • Contact

DIRECTORY LINKS

  • Business Login
  • Register
  • View Directory

SOCIAL MEDIA

Instagram Twitter Facebook Youtube Tiktok Linkedin

At Explore Liverpool we are all about bringing you everything the Liverpool City Region has to offer and more!

© 2022 Explore Liverpool

  • Terms & Conditions
  • Privacy Policy
  • Terms & Conditions
  • Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
SettingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Explore Liverpool With Us!

Don't miss a thing. Sign up for our weekly roundup straight to your inbox! 🙌

Change Location
Find awesome listings near you!