In
a UK premiere, the team behind the global phenomenon Pokémon GO, will be
bringing their hugely successful ‘Safari Zone’ event format to Liverpool.
From
Friday 17 to Sunday 19 April, Sefton Park will become a ‘Pokémon GO Safari
Zone’ and will play host to tens of thousands of gamers, known as
Pokémon Trainers, from across the globe who will search the park, on the hunt
for augmented reality characters.
Niantic Inc., the team behind Pokémon GO, is joining forces with Liverpool City Council’s Culture Liverpool team, to bring the event to the UK for the first time after delivering similar successful events across the world in recent years.
This
is a huge coup for the city. Previous live events held by Niantic in 2019
in Chicago, Montréal and Dortmund are estimated to have generated around
£191million ($249million) for the local economies.
As
well as Liverpool, other new locations for 2020 include Philadelphia and St
Louis. All three cities bid to host the event and were selected following a
competitive process.
The event is ticketed on a first come first served basis through the Pokémon GO app. Tickets will be launched at 8am on Friday 31 January.
What is Pokémon GO?
Pokémon GO is a
global phenomenon which has been downloaded more than one billion times.
It’s an
augmented reality mobile game, where players use a mobile device GPS to locate,
capture, battle, and train virtual creatures, called Pokémon, which appear as if
they are in the player’s real-world location.
The Pokémon GO Safari Zone combines the fun of the game, with real world interactivity via physical installations and allows trainers to meet through event-exclusive activities.
The event has
been hosted across the world since 2017 in locations such as the USA, France,
Sweden, Germany, Denmark, Japan and Taiwan.
To learn more
about Pokémon GOand upcoming events in 2020, please visit www.PokémonGOLive.com/events. Trainers can also stay up-to-date on Pokémon GO
announcements and the latest real-world events by following the game on Twitter or liking it on Facebook.
More information on these events can be found at www.PokémonGOLive.com/events.
