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Royal Liver Building 360 Tour sees surge in ticket sales

A live BBC broadcast from weather presenter Carol Kirkwood during Eurovision at the iconic Liverpool tourist attraction Royal Liver Building 360 has sparked a booking bonanza with a 50% surge in ticket sales.

On the morning of the Eurovision Song Contest final, BBC weather presenter Carol Kirkwood was welcomed to the RLB360 Tour, which is housed in the historic Royal Liver Building, to shoot a live forecast.

Royal Liver Building 360 Tour sees surge in ticket sales

Carol enjoyed a tour of the Royal Liver Building, which has been available to the public since 2019. Prior to the broadcast, she tweeted snippets of the tour and the Royal Liver Building’s history to her 250,000 Twitter followers.

Carol gave her weather forecast while being filmed from the Royal Liver Building’s 15th floor, which offers views of Liverpool, Birkenhead, Wales and the Blackpool Tower.

Royal Liver Building 360, which has introduced multi-lingual audio and induction loop hearing aids to offer a fully accessible tour, offers access to all areas of the historic hidden secrets of the Liver Building, journeying to dizzying heights for panoramic views across Liverpool from the most iconic viewing point in the city, and getting up close and personal with the world-famous Liver Birds.

Classed as the UK’s first skyscraper, the Liver Building was commissioned by the Royal Liver Friendly Society with work starting in 1908 and opening just 3 years later.

The award-winning RLB360 tour allows visitors to enjoy an immersive and high-tech audiovisual experience in the original clock mechanism room, offering an intimate history of Liverpool while seeing how the world-famous clocks continue ticking to this day.

The addition of the multi-lingual audio tours and hearing aids comes at an exciting time for Royal Liver Building 360, after they welcomed Eurovision favourite Sam Ryder ahead of Eurovision.

Ryder, who finished second at the 2022 Eurovision Song Contest with Great Britain, took the RLB360 tour before filming a secret performance from the top of the Royal Liver Building, which was aired worldwide at the Eurovision final.

And following the BBC weather broadcast, Carol Kirkwood, one of the biggest stars of the channel, who has been with the network for 30 years, said: 

“I love coming to Liverpool and always find myself back at Royal Liver Building 360 for the weather. 

“The views of the city are magnificent from the top of the Liver Buildings. There is so much history at this attraction too. I love it.” 

Chris Devaney, Operations Manager at Royal Liver Building 360, added:

“For so long, residents of the city region said: ‘You can’t go in the Liver Building. You can look at it, but you can’t go in’. 

“So to open in 2019 was fantastic and we have grown ever since. 

“It’s quite awe-inspiring in a way because you sometimes forget how important this building is to so many people, and we’ve had visitors from every continent in the world, and overall more than 80 different countries.

“Our tour is fun, informative and personal, and our goal is the same each day: to deliver amazing visitor experiences in a friendly and interactive way that highlights the iconic Royal Liver Building and Liverpool City Region.

“It is a must-do family attraction for the upcoming half-term!”

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