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Tuesday, April 23, 2024

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Liverpool launches new destination campaign

To further cement Liverpool’s position as the UK’s best event destination, a brand-new campaign has been launched.

With the launch of Liverpool Loves, a new citywide campaign, visitors attending a major event will receive a special and thrilling welcome that will entice them to stay longer and visit places and businesses they might not have otherwise visited.

Liverpool is the best city in the UK to host events, as this initiative will show promoters, performers, and anyone else considering attending that Liverpool is the place to do it.

Businesses and local organisations, such as restaurants, bars, attractions for tourists, shops, and hotels, are being urged to support the major events in the city’s calendar, coordinate their promotional campaigns, and, in doing so, contribute to creating an electrifying atmosphere for visitors. This initiative is inspired by last year’s citywide Eurovision takeover.

The first five events which will be part of the campaign are:

Liverpool Loves The Grand National – 11 to 13 April 2024

Liverpool Loves Comic Con  – 4 and 5 May 2024

Liverpool Loves Eurovision – 11 May 2024

Liverpool Loves Taylor – 13 to 15 June 2024

Liverpool Loves P!nk –  24 and 25 June 2024 

For each event, new branding has been produced by Marketing Liverpool which can be used by all partners to welcome visitors. There will be free content and programming taking place in the city to increase dwell time, along with dedicated listings for fans on the VisitLiverpool website and an app listing the best deals and pop up artwork and activations across the city, so that fans can share their experiences across social media. 

More information about Liverpool’s plans to become the UK’s capital of Eurovision will be announced in the coming weeks, with activities in place to complement the Malmo on the Mersey Grand Final Screening at the Exhibition Centre Liverpool on 11 May.

And, as it prepares to become Taylor Town in June when Liverpool welcomes the biggest pop star on the planet for three nights at Anfield, plans are also taking shape behind the scenes at Culture Liverpool to make the city a top location for Swifties. More on this will be announced in May.

Dickon White, Regional Director North West at The Jockey Club, said

“We’re delighted that the Randox Grand National Festival is the first event to form a part of the new Liverpool Loves campaign, a very exciting initiative which will further highlight the very best of what Liverpool has to offer.

“Tens of thousands of people travel to the region every year to experience the Randox Grand National Festival, an event which offers three days of top-class sporting action paired with the very best in style, hospitality and entertainment. 

“Our local community and the city of Liverpool are at the heart of everything we do and we see being a part of the Love Liverpool campaign as a great opportunity to continue to elevate this prestigious event alongside all of the other brilliant things that Liverpool has to offer.”

Any business or organisation that wants to be involved should contact info@marketingliverpool.co.uk


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